5 Crucial Lead Generation Tips for Small Businesses
Small businesses rarely have extensive advertising budgets that allow exposure to the masses, so that is why these businesses rely on solid lead generation techniques. By using proven methods for keeping their sales funnels full, small businesses can generate the revenue they need to pursue growth projects and plan for the future.
Maximize Your Internet Presence
According to Entrepreneur Magazine, the Internet is a critically important marketing tool for small businesses. For example, a small business can become more active on social media to increase the interaction with prospective new clients and build up new sales leads.
Your business website can also be a constant source for sales leads if you simplify your marketing sign-up forms and make sure that you have the proper type of opt-in feature on each form. By focusing on your Internet presence, you can increase sales leads and generate more revenue.
Use Content Marketing To Your Advantage
Content marketing is simply creating useful content (written articles, videos, or other content) that entertains an audience and delivers a marketing message as well. Business Computing World Magazine reminds us that submitting entertaining content with a marketing message to popular websites will reach a lot of potential customers is an extremely effective way to create new sales leads.
Develop A Customer Referral Service
One of the best sources for new customer leads is your existing customer base. Each time you conclude a piece of business with a client, remind that client that you have a referral program that will reward the client with discounts or financial rewards if they offer a referral that becomes a new paying customer. With a good customer referral program in place, your phone will always be ringing with new customer leads.
Give Your Employees A Chance To Make Some Money
If you extend your referral program to your employees, then you can create another valuable source of incoming new customer leads. With your employees, you have an entirely different set of rewards available that include paid time off and discounts on company products.
Your employee referral program should have very specific guidelines to prevent employees from spending too much time trying to find customers and not enough time doing their jobs. An easy way to administer the employee referral program is to give your employees business cards with their identification numbers on them and encourage employees to give those cards out to prospective clients. Even employees who are incapable of doing sales can get involved in this program and bring in more customer leads.
One crucial marketing tool that small businesses tend to avoid is teaming up with complimentary companies to share marketing costs and gain more exposure. The more business relationships you establish for your company, the more prospective customers you can reach with less money.
If you want to keep your small business growing, then you need a constant supply of new customer leads. By getting creative with your lead generation tactics, you can open up new doors and create new opportunities. But it is important to also utilize the basic methods of lead generation to create a strong foundation of referrals and warm leads.